Here we go.

I'd been planning on starting a blog with which to chronicle all of my ad-related thoughts for awhile now, but as a part of my "do nothing until you get a job" plan, I hadn't allowed myself to make one. Or exercise.

I'll be aiming for once a weekday, but we'll see how that goes when I start working on all those days.

For now, let's just start with this:


I love this commercial, despite the celebrity endorsement. I think there are just few brands that can get away with it, but Element 79 leverages the increasingly popular celebrity-cameo-endorsement-by-association (somebody think up a better name) technique well for Gatorade. It's pretty entertaining, even if it smacks a little of Nike's Briscoe High Football effort from last summer.