AdFreak, why you hatin'?

First, I mean that use of hatin' ironically. I am not allowed to use that word (Was that a Don Imus joke? Mmm.. no.).

But seriously, AdFreak posted today about the sad marketing effort being put forth on behalf of Lollapalooza 2007. And, to their point, it does pretty much blow. It's rather underwhelming in scope, and they've brought back (or more likely left since last year) the crazy flying space van motif. It's horrible. I can't find a video of the commercial online, but I think the website will give you a hint of what I mean.

Thing is, the festival doesn't garner daily attendance of 60,000 a day (since moving to the 2-3 day Chicago format) because of its marketing. It's the line-up. And Adfreak bashed that too. Now, it's not last year's stellar group, and as AdFreak points out, there are some niche acts and bands "who just suck", but it fails to mention up-and-comers like Regina Spektor, Snow Patrol and Peter, Bjorn and John, who will act as a draw, along with the kind of bands people never get tired of seeing live, like Pearl Jam (washed up when?), Spoon (I think they just tour all the time), and Kings of Leon. This is what sells the concert. And a few mentions on the radio never hurt anyone. The website could look uglier than mine and the place would still be packed.

I don't think we're needed to fill Grant Park. They've got moments like this: