Well, that post a weekday thing went by the wayside quick. No worries, for my three(maybe?) fans out there. We're playin' catch-up today. Here's number one.
Perhaps my favorite thing about March Madness this year has been this blog by Chuck Klosterman. How is this related to advertising, you ask? Well, first of all, that's more of a guideline than a rule. Secondly, I think his habit of random observation is evidence of the kind of curiosity every good creative also possesses.
Here's what I mean:
"Frankly, Oden is my favorite player in this entire tournament. I love his stoicism. I realize members of the media are supposed to love "raw emotion," but I always find that undignified. At this very moment, I assume Joakim Noah is moshing around his hotel room and eating handfuls of glass and yelling at "The View" and hitting a tennis ball between his legs; he is a citizen of the world, but he's also something of a lunatic. I prefer the expressionless Mr. Oden, a person who's likely sitting beneath a singular table lamp, silently reading Chuck Eddy's analysis of the British invasion while peeling a tangerine. I always want my post players to be intimidating-yet-wooden.
As such, I am an Oden superfan."
That's what I'm talkin' about.
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