A note to advertisers everywhere. This song (below) should never, ever again be used in a commercial. Ever. I've seen it tried three times, once by Dr. Pepper, once in a student competition centered around an indestructible mailbox, and again, most recently/currently, by Saturn. It's supposed to be endearing and quirky. Instead, it just ruins an otherwise sound marketing strategy, making everything you're trying to communicate seem a little stupider.
It works best from the mouths of puppets. I think that says something significant.
1 comment:
Those are no mere puppets....those, sir, are muppets.
Post a Comment