4.09.2007
Advertising = Graffiti?
Despite my cable news-style issue raising in the headline, this isn't the part of the blog where the young advertiser tries to defend advertising. I do think the message in this video, while cleverly executed, hits way off the mark. But regardless of my proving why advertising is much more purposeful and beneficial (at least in some cases) than any graffiti, this video, combined with the barely intelligible YouTube comments (probably from our coveted 18-25 year-old males)does point to the more serious issue of all the bad advertising sucking down what little is left by association. It's ineffective, and it mostly just pisses people off. Seems that if we all took the approach of giving the consumer something they want and hoping for a little engagement in return, then maybe they'd all hate us a bit less. Or perhaps I'm just young, naive and stating the obvious. Probably that one.
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