4.02.2007

V-Dub in da house.


A few days ago, I bought a new Volkswagen GTI so that I could get to the job on which I am now dependent to make my car payments. Anyway, that's not the point. The point is the promotional material I procured while at the dealer. It's a DVD a called "Project Fast", from back when the new GTI debuted with the little demon guy on the dashboard. It's about a psychologist trying to discover what makes humans crave speed, and segueing as smoothly as possible to quirky little explanations of the GTI's features. To see what I mean, check out the clip below. The whole thing is like that. And it's both hilarious and informative. I think it's a great example of what can be done with a long form video and an audience with a vested interest. Dunno if Crispin handles all the VW work, but this seems like their style.



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