As far as I can tell, this circa 1978 ad is legit (or at least, it's grouped with a bunch of ads that seem real). I'm not quite sure what to make of it. I don't know how it could have run anywhere (maybe in Playboy, or if the Dodge Van had an audience in the UK). But I gotta say, while I like bare breasts as much as the next guy, I think I'm glad this isn't something you see anymore. I'm no fan of Americans' uptight ad standards, but I have to think that the option of naked chicks in car ads would only dumb down the creative process in an area that is already a bit lacking in substance.
I imagine the conversation about this ad went something like this: Copywriter: "The brief says the van has to be the hero of the ad."
Art Director: "But it's the late 70's - our vans are ugly as hell!"
CW: "Good point. Well, we've got a pretty solid line. 'Dodge' almost rhymes with 'garage'. Let's make that the star."
AD: "Wait, I've got it. Let's just put a pair of boobs in the ad! That way everyone will see the van, if only by mistake."
CW: "Groovy. Let's get some lunch and smoke a bowl."
(click here for less pixely, if you feel so inclined)
No comments:
Post a Comment