Yet another ad blog.
Except this time, the author is a newbie copywriter who only pretends to know things about advertising.
5.10.2007
More beer, ahem, cola taste.
More cola taste is the idea behind this new Pepsi campaign. Sounds like a (less than successful) page out of the Miller Lite playbook. Fun creative, but a weak strategy.
This blog is about a young copywriter's ongoing exploration of advertising and creativity, both through actual experience, and (mostly, probably) through the collected knowledge of every adnerd on the internet.
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