This ad is so far off what JC Penny should be doing I wonder if it's a spoof. Kids don't shop at JC Penny. Kids' moms shop at JC Penny. It's a department store, and as long as they're selling cookware, they're not going to be a cool place to shop. I think it's a great concept, just... JC Penny?
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I'm just relieved they're not still using "It's all inside." as a tagline.
UPDATE: Not by Saatchi, JC Penny's agency. Not approved by JC Penny. Never ran anywhere. Bronze Lion to be revoked.
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1 comment:
i think it would've worked better if the girl didn't look like a guy
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