Converse may be wasting their money on big-budget singles, but here they are again, and this time, their efforts aren't a complete waste of ad dollars. It's a series of shorts (I refuse to use the fucking buzzword "webisode") featuring "out of your league girl". She doesn't say anything of consequence, but she manages to be generally amusing, and she's pretty hot. It kept me entertained, and I'm not even a teenage boy. This is how to get your target shopping on your website. And in terms of viral potential, every episode has its own url. Nice touch.
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