7.08.2008

This time, I'll fail.










(click strip to read)


I think most creatives (excepting the not-over-the-top-arrogant ones) think this way. Ogilvy wrote that every time he got a fresh assignment, he thought to himself "This time, I'll fail." I think that's an important and even productive mindset. You think better in a panic. The best ideas always occur to you in the last seven minutes.

via Words & Pictures

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