A response to a response to a response.

Buried in today's AdAge Daily, under Don Imus, Google and Mountain Dew, was this article. It's a response by Bob Garfield to Rev. Donald E. Wildmon, of the American Family Association, going a little overboard in his outrage at the so-called "adult nudity" in this Burger King spot about their Sponge Bob promotion (ironically enough, it's only available because the AFA posted it). Garfield points out why taking offense to this is so ridiculous astutely enough, but there's another reason this guy is foolish for getting up in arms. He's over extending his brand. Like Crayola trying to shill juice boxes (I am not making that up), Wildmon is slapping the AFA's name on a protest that just seems a little ridiculous. It only hurts his brand's credibility for when he tries to pursue a cause that isn't so very, very stupid.